A new look for the Stroke Foundation

The Stroke Foundation has been doing amazing work for more than 40 years. Since we were first established, we have advocated for the rights of stroke survivors and their whānau, supported the stroke affected community, and educated Kiwis about the signs of stroke and how to reduce stroke risk.

But stroke is on the rise. It is a leading cause of adult disability and the second leading cause of death for New Zealanders. The stroke tsunami is here, and New Zealand needs to be prepared. We know that things need to change.

Stroke survivors and their whānau tell us every day how important hope is. Hope they will be able to live their best life. Hope that we can prevent more people from experiencing the devasting impact of stroke. And hope that more lives can be saved. Hope is central to what we stand for and the work that we do.

We are very excited to share that from March onwards as Stroke Aotearoa New Zealand, we will look and sound different. And at the heart of this is Te Ahi Tūmanako - the Flame of Hope. Te Ahi Tūmanako symbolises the work that we do - taking action and advocating for others, ensuring that hope remains alive and thriving in our communities. Hope doesn't mean denying the tough realities we face; instead, we face them head-on, working towards positive change.

We will still be the same charity, fighting to prevent stroke, improve outcomes, and save lives. We will still be connected to every community, educating people about stroke, promoting ways to reduce stroke risk, and advocating for improved services for stroke survivors. The big difference is now our brand will inspire warmth and hope - taking us into the future, while remaining true to who we are at heart.